Our Story

We started with a simple question,
"If decisions shape everything, why don’t we learn how to make them better?"

Decision Design Lab (DDL) was born from the belief that decision-making isn’t just a skill,
it’s a craft.
One that can be studied, practiced, and refined like any other. But unlike leadership programs that skim across competencies, we go deep into the one capability that influences them all: the ability to decide well.

An evolving space where decisions are no longer made in silos, but in systems.
As business complexity grows and AI influences how we think, act, and choose, the need for clear, consistent, and intentional decision-making has never been greater.

We’re here to help leaders and learners navigate that shift. At DDL, we blend timeless wisdom, behavioural science, and AI-era tools to reimagine how we learn to decide.

"Our work lives at the intersection of human judgment and algorithmic intelligence." Anshuman B

Our Mission

To democratise Decision Making & Make it Measurable!

Our mission is to reshape how people learn by placing decision-making at the centre, where behavioural science, timeless wisdom, and human-AI collaboration converge to drive real-world action.

At Decision Design Lab, we don't just teach models, we evolve them into tools for clarity, consistency, and growth. Our goal is to make decision intelligence the foundation of learning, leadership, and lifelong development