SelfSignal

We Make Decision Making Measurable- Powered by world's 1st Insight AI

A structured companion that helps you see clarity in noise, surface hidden biases, and track how your decisions evolve over time.

Generates 3 Levels of Insight

Provides clarity in the moment.

Tracks patterns over time.

Replays your decision evolution for long-term growth.

Built on Decision Design Lab’s proprietary frameworks: Signal Conflict Audit™, Longitudinal Replay, and Rotational AI logic.

Decision Equity

Most leadership programs measure outcomes, but not the quality of the decisions that shaped them. Decision Equity™ changes that.

It is a composite index built on three measurable signals:

• Clarity how well options and trade-offs are articulated

• Bias the cognitive distortions influencing choices

• Depth the narrative richness and emotional-cognitive integration behind decisions
  

Each reflection generates an episodic Decision Equity score, and across time, patterns emerge - revealing whether leaders are improving clarity, catching biases, and deepening their decision lens.

Decision Equity makes decision quality visible, trackable, and coachable.

Published Paper on SSRN & ResearchGate

Signal Conflict Audit, SCA

When logic says one thing and emotion another.
Our original published 2×2 framework to map the tension between head and heart.

A mirror to your inner conflicts, and a tool to navigate them with intention.

The Signal Conflict Audit™ (SCA) is Decision Design Lab' original adaptation of the classic 2×2 matrix.

Published Paper on SSRN & ResearchGate

Coaches Network

Where human wisdom meets reflective AI.

Our global network of decision coaches helps you turn signals into growth. From executive choices to personal crossroads, they guide you in aligning clarity with action.

Frameworks

Decision science, made practical

We curate, adapt, and evolve the world’s best decision frameworks, then enrich them with reflective AI.
The result: sharper clarity, actionable playbooks, and insight you can use today.

Insights & Blogs

Ideas that shape how we think and choose.

From cognitive biases to the future of AI in reflection, our writing surfaces patterns that influence decisions. Each post is a lens into the evolving Decision Economy.

Dee & Sig Comic

Cognitive vs. Emotional intelligence, in dialogue.

Dee (I Think) and Sig (I Feel) bring decision dilemmas to life with humour and wit, making complex trade-offs both relatable and memorable.

Merchandise

Wear your signal. Share your story.

From statement tees to desk companions, our merch turns decision science into everyday culture sparks for reflection, conversation, and a little fun.